For those of you who subscribe to Harley-Davidson’s Enthusiast magazine, and HOG Tales magazine, you may have noticed that the two of them have merged into one publication called HOG. If you are a current subscriber, you’ll notice that this new magazine which came out this month, issue number 001, contains a story by yours truly, and I’m delighted to have the honor of being a contributor to it.
There is some nostalgia here because Enthusiast was the longest produced motorcycle publication in America, and I think, the world. But it’s gone, and underscores the impact that the internet is having on magazines. Heretofore, the average life of a newsstand magazine was about 18 months. Sure, there are many wonderful mags that have been around for decades, but they’re famous for having survived so long. These days, if there were any startups, I’m sure most wouldn’t last that long. But startups are rare.
And now with the economy in the doldrums, advertising has dried up, publications are getting skinnier with each issue, and a year from now there will be still fewer motorcycle magazines on the stands than now.
With all of this information shift, I’m wondering what it means to true enthusiasts like you and me who grew up on the mags, subscribed to them, and couldn’t wait for the next issues to slide down the mail chute. But now, instead of settling into a chair and turning the glossy pages to study and learn the latest on the new bikes, and leisurely peruse the advertisements, the younger folks of us stare into the blue gray miasma of the computer monitor, and try to decipher the truth coming from the dubious looking websites and foggy blogs.
I’m wondering if this new technology will change how we think of motorcycles and riding them. The old radio shows talked about the ‘Theater of the mind’, and how one’s imagination was tweaked by the spoken word, and the printed word. But now with webcams and instant video, nothing is left to the imagination. Instead of the mind absorbing an honest-to-God touring story written on honest-to-God paper and letting the imagination run wild, we’re now being spoon fed virtual experiences that removes all the mystery and discovery from a destination.
However, technology will have its way. Just as the Knucklehead gave way to the Panhead, which gave way to the Shovelhead, and on and on—nothing stays the same. And print is giving way to the internet. I have very mixed feelings about this, but then, here I am writing on a blog.
Whattaya think?





